As part of Meat and Livestock Australia’s ‘Beef at Your Best’ campaign, Edge Studio teamed up with Flightpath Strategy to create a six-part series featuring NRL and NRLW players from the Brisbane Broncos. Designed to help educate consumers about the health benefits of eating a balanced diet and the nutritional value beef has for us all, we set about to cook up a storm.

This project was a great blend of meeting and talking to some really interesting professional athletes, coaches, chefs, butchers, nutritionists and young rising stars of the NRL and NRLW. It’s safe to say that we became part of the furniture at Broncos HQ and we’re looking forward to round two in 2023!

Check out some of the episodes!


Client: Meat & Livestock Australia
Agency: FlightPath Strategy
Agency Producer: David Rebetzke
Producer: Hayley McKew
Director: Jennine Heymer
Production Co-ordinator: Lucy Ratz
DOP: Brendan Shambrook
1st AC: Brett Tracey & Kyle Thomson
Camera Operator: Cody Richardson
B Cam Operator: Jenni Collier
Key Grip: Dave Russell
Gaffer: Ben Russell
Sound: Lachlan Simpson
Food Stylist: Lyndel Miller
Standby Props: Aoi Saito
Editor / Motion Graphics: Chris Airey
Colour Grade: Danny Scotting
Sound Design: Michael Thomas
Production Assistant: Ewan Anderson