GO ON,
FEAST
YOUR EYES

What’s better than a dessert? A super-sized MasterChef dessert!

To tantalize the tastebuds of viewers for the latest series of MasterChef Australia, Channel 10 planned to build a delectable 3D Billboard on Melbourne’s Bourke Street. Excited for a chance to serve up some technical expertise, Edge Studio, and the SQUEAK team pitched creative ideas and workshopped the solution to bring it all to life.

/ 4 x TVCs
/ 1x 3D billboard (Bourke St, Melbourne)
/ 1 shoot day
/ 3 master chef judges
/ Over 25 crew

Credits

Client: Paramount / Channel 10

Director: Zenon Kohler 

Producer: Hayley McKew

DOP: Aaron Farrugia