Jumping on set with our furry, market-driven MEERKAT friends!
With Compare the Market in Sydney, Transmission Pictures in Melbourne and Passion Pictures across the UK and New Zealand, Edge Studio was asked to jump in, consolidate all the players, and facilitate production in our own beautiful sub-tropical backyard, Brisbane.
We assisted in finding a creative workaround to make one house into four for the four ‘Meerkat Motivational’ TVCs. The campaign showcased Compare the Market’s signature meerkat duo, Aleksandr and Sergei, serving up some motivational insurance advice to Australian audiences. From car, house, contents and health insurance, each of the four spots encouraged viewers to ‘wake up to waste’ in their household budgets.
/ 4 x TVCs
/ 1 location
/ 3 shoot days
/ 8 talent
/ Over 25 crew
/ Social cutdowns, variations, and format options